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Arvest Customers Say it Best in New TV Campaign

27 Mar
Back in November we gave you all a sneak peek behind the scenes of our Arvest Bank television shoot. Well, those commercials are up and running in Arvest markets and we are thrilled with how they turned out!
The campaign features real customers talking candidly about the bank and why they do business with Arvest. The five spots, filmed in five different Arvest branch locations across the bank’s footprint, will air throughout 2014.

Mike weighed in on the campaign and said, “Our agency has worked with Arvest on developing their brand for almost fifteen years now. Time and time again, our consumer research has shown the importance of customer service and convenient delivery channels. These are the areas where consumers rank Arvest the highest, so it was a natural process for us to focus this campaign to highlight those traits.” 
 
Two cameras, a seven-person film crew and a full team from the Sells Agency traveled 915 miles over five days to film the interviews. The 40 hours of film were edited down to five TV spots and four radio commercials. Among the 137 customers who were interviewed were 10 couples, four families, two cheerleaders and a dog whose real name is “Arvest Bank”.
You can view one of the spots below, or check them all out on www.youtube.com/Arvest

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