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Behind the Scenes with Baldwin & Shell

11 Jul

It was surreal being back at my old high school football field. The place where I once spent my fall Friday nights playing with and cheering on my teammates, is gone. 

A quickly growing steel and concrete skeleton of the new classroom/stadium complex at North Little Rock High-West Campus now replaces it. Instead of running through warm-up drills or defensive schemes, I was trying to figure out the best location to start our photo shoot. 

And quickly, ‘cause it was getting hot.

Recently, the Sells Agency was given the opportunity to work with Baldwin & Shell, a construction company managing the NLR School District’s improvement and overhaul of many elementary, middle and high school facilities. This 5-year project was sorely needed and will greatly improve the educational experience in the district. The West Campus was the perfect location to capture some shots with several of their team while steel construction beams towered in the background.

As we got the photo shoot rolling and the heat increased, it was satisfying to see not only the photographer and Sells crew working to make this project run smoothly, but also the Baldwin & Shell team remaining patient as we shot multiple angles, expressions and stances. Despite the mix of sun, suits and hard hats, the Baldwin & Shell crew listened to our ideas and offered thoughts of their own, and in the end, we got strong images from the shoot. We all made a great team. 

I always look forward to working with new clients, but I feel especially fortunate to meet members of a company who are helping to improve our community. And though I still feel a twinge of sadness to see the familiar old stadium gone, I see a tremendous opportunity for the students as well. 

This new complex — and the school district as a whole — will be better place for future generations to create their own opportunities.


Jon Hodges

Executive Creative Director

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