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21 Sep

Conway Regional Health System, one of the agency’s longest-term clients, created an “anthem” video to generate excitement among the hospital’s 1,300 employees.

29 Aug

What has been, and for many in the tourism industry still remains, a riddle wrapped in an enigma, is the generation dubbed “millennials.” Tourism officials, who once scoffed at a generation for seemingly being glued to their cell phones, have quickly realized not only its buying power, but the fact that millennials are reshaping the industry whether they like it or not. 

08 Aug

The Sells Agency staff took time recently to do some team-building at the city's new Dave & Buster’s. For those who don’t know, Dave & Buster’s is a chain that, like the Sells Agency, has its origins in Little Rock, Arkansas.

26 May

Memorial Day is rapidly approaching. For most of us, it marks the official kick-off to summer. But we at the Sells Agency want to take a second to remember the real reason that Memorial Day exists - to honor those who have died while serving in the U.S. armed services.

19 May

The first variation of M&Ms (with peanuts) was introduced in 1954. The flavor was announced. People ate it. They liked it. It’s still around today.

28 Apr

Historically, marketers have wasted too many dollars getting their message out to people who were not likely to buy their products. In the early 1900s, newspapers reached the largest mass audience, but you were paying for many people that would never be interested in what you were selling.

15 Apr

Our work last year for the Texarkana Arkansas School District was a big winner at last month’s Little Rock Addy Awards presented by the American Advertising Federation. The campaign of environmental graphics tied to each school’s magnet theme was responsible for four of the agency’s ten wins, including two Golds, one Silver and a Special Judges’ Award for Best Design.

25 Mar

Like Cadbury eggs or pumpkin spice lattes, you might be in an industry that only interests customers on a seasonal basis. So, how would you stay relevant or market your product the other 10 or 11 months out of the year? Try taking a page (or two) from the Peeps playbook. Here’s four ideas to get started.

08 Mar

Kym Hughes, the executive director for the Fayetteville Advertising & Promotion Commission, wants to get the word out about the city of Fayetteville. Before becoming the leader of the city’s tourism marketing, Hughes was executive director at the Sandy Springs, Georgia,  CVB for seven years. Thus far, in Fayetteville, online traffic to the experiencefayetteville.com website is up 32 percent in 2015, social media referrals are up nearly 200 percent, while downloads of the annual Visitor’s Guide have increased 90 percent. 

23 Feb

After months of writing, researching, re-writing, editing, re-editing, re-researching, and then finally taking a deep breath and hitting “print,” we’re happy to announce the 2016 Fayetteville Visitor’s Guide has been brought into the world. 

Happy birthday, 2016 guide. We’re so happy you’re here. 

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