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19 May

The first variation of M&Ms (with peanuts) was introduced in 1954. The flavor was announced. People ate it. They liked it. It’s still around today.

28 Apr

Historically, marketers have wasted too many dollars getting their message out to people who were not likely to buy their products. In the early 1900s, newspapers reached the largest mass audience, but you were paying for many people that would never be interested in what you were selling.

15 Apr

Our work last year for the Texarkana Arkansas School District was a big winner at last month’s Little Rock Addy Awards presented by the American Advertising Federation. The campaign of environmental graphics tied to each school’s magnet theme was responsible for four of the agency’s ten wins, including two Golds, one Silver and a Special Judges’ Award for Best Design.

25 Mar

Like Cadbury eggs or pumpkin spice lattes, you might be in an industry that only interests customers on a seasonal basis. So, how would you stay relevant or market your product the other 10 or 11 months out of the year? Try taking a page (or two) from the Peeps playbook. Here’s four ideas to get started.

08 Mar

Kym Hughes, the executive director for the Fayetteville Advertising & Promotion Commission, wants to get the word out about the city of Fayetteville. Before becoming the leader of the city’s tourism marketing, Hughes was executive director at the Sandy Springs, Georgia,  CVB for seven years. Thus far, in Fayetteville, online traffic to the experiencefayetteville.com website is up 32 percent in 2015, social media referrals are up nearly 200 percent, while downloads of the annual Visitor’s Guide have increased 90 percent. 

23 Feb

After months of writing, researching, re-writing, editing, re-editing, re-researching, and then finally taking a deep breath and hitting “print,” we’re happy to announce the 2016 Fayetteville Visitor’s Guide has been brought into the world. 

Happy birthday, 2016 guide. We’re so happy you’re here. 

12 Feb

In the movie Ghostbusters 2, a “psychic” woman passes along an alien’s prediction that the world will end on Feb. 14, 2016. Bill Murray sarcastically replies, “Valentine’s Day. Bummer.” 

11 Feb

It’s February, and the groundhog says we’ll have an early spring. Fun fact: That trusty rodent’s prediction also means it’s time to think about how to spend your summer vacation. For students who’d like to get an early start on their careers, The Sells Agency’s internship program is now accepting applications.

28 Jan

 

We’re happy to announce Charlie Gocio as the newest member of our account services team. He’ll be located in the agency’s Fayetteville office, and oversee accounts out of the central and Northwest Arkansas region. 

21 Jan

Keeping up with the influx of internet-based platforms designed to make our lives more social can feel like diminishing returns. It’s hard to know if you’re an early adopter or a lone voice in a social media wasteland because many of these platforms will never reach the tipping point that makes them popular and accepted by the masses. But the best ones will eventually catch on, even if only among a specific subset of the population. With that in mind, here’s a quick overview of some of social media sites you’re likely to hear more about in 2016 and what they do.

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