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Marketing & Advertising Case Studies

Because they demonstrate how we’ve helped our clients achieve their business goals, case studies are the most important part of our portfolio.
 
Featured below are just a few examples for your review. If you’re interested in learning more about the results we get for our clients, or finding out about case studies specifically relevant to your business and marketing needs, give us a call at 501.666.8926 or send us an email to info@sellsagency.com.

University’s online degree program achieves one-year ROI with multi-channel marketing campaign.

In late spring of 2011, Arkansas Tech University began marketing its Accelerated Degree Program to offer those with at least 30 hours of college credit an affordable, completely online way to finish college and get a degree. The primary target audience for this effort was non-traditional students in Arkansas – adults with families and jobs who couldn’t afford to quit work and enroll in school full-time.

Arvest Bank finds quick success in two new markets.

Arvest Bank, a $12.5 billion bank operating in Arkansas, Oklahoma, Kansas and Missouri, expanded into the Springfield and Kansas City markets in 2008 and 2010, respectively.

As one of the top tourist destinations in the Mid-South, Fayetteville, Arkansas, knew that its online presence and marketing strategies were not keeping pace. With more than one-third of consumers now planning travel exclusively using online sources, the city had to more effectively drive traffic to its website and redesign the site to get travel planning resources in consumers' hands more effectively.

Rausch Coleman Homes sees dramatic increase in leads with new digital marketing strategy.

Rausch Coleman Homes, the nation’s 34th largest homebuilder, develops communities in Oklahoma, Arkansas, Missouri and Kansas. With homebuyers increasingly using online and mobile channels, an improved digital marketing strategy was a priority. In 2012, The Sells Agency was engaged to redesign their website and create a new digital marketing plan.

University’s long-term branding efforts help achieve significant enrollment growth.

In 2003, Arkansas Tech University implemented a 10-year strategic plan. One of the five major goals of that plan was to improve and expand the geographic appeal of its brand among high school students and their parents throughout the state. The expected results included enrollment growth, higher-quality applicants and students, and higher graduation and retention rates.

About the FA&P

The Fayetteville Advertising & Promotion Commission is tasked with promoting tourism and conventions in the city of Fayetteville. It is funded with a tourism tax collected at hotels and restaurants in the city and operates a Visitor’s Bureau.
 
The Visitor’s Bureau decided to take advantage of having so many local craft breweries and developed the state’s first Ale Trail.

About One Million Meals
 
In 2013, Arvest Bank conducted their third annual One Million Meals campaign, working with local partners to raise more than one million meals for people in need within the communities the bank serves. The campaign works to raise money, non-perishable food items, and hunger awareness both externally and internally. As part of our public relations work for Arvest, we planned and executed public relations tactics to support the One Million Meals campaign here in Central Arkansas .

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