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University’s long-term branding efforts help achieve significant enrollment growth.

In 2003, Arkansas Tech University implemented a 10-year strategic plan. One of the five major goals of that plan was to improve and expand the geographic appeal of its brand among high school students and their parents throughout the state. The expected results included enrollment growth, higher-quality applicants and students, and higher graduation and retention rates.

Published in Case Studies

University’s online degree program achieves one-year ROI with multi-channel marketing campaign.

In late spring of 2011, Arkansas Tech University began marketing its Accelerated Degree Program to offer those with at least 30 hours of college credit an affordable, completely online way to finish college and get a degree. The primary target audience for this effort was non-traditional students in Arkansas – adults with families and jobs who couldn’t afford to quit work and enroll in school full-time.

Published in Case Studies

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