Public Relations
Public relations is all about relationships. We help our clients build and maintain positive relationships with the media and their target audiences and manage their public image and reputation in the eyes of the media and the public. We want to help you tell your story and represent your brand in a way that compels your audience to invest in you, trust you and want to work with you.
Let us help you maintain the relationship between your organization and its customers; broaden that relationship by securing new business or mend the relationship and repair reputation if you’re experiencing a crisis.
Our team deploys the four-step RPIE process (Research, Planning, Implementation, Evaluation) to reach a client’s business goals and objectives. A cornerstone of the strategy that emerges from our research and planning is storytelling. We’ll work with you to not just tell your organization’s story, but to show it in vivid color and deep dimension to ensure it engages your audience and/or attracts new publics to your brand.
We’ll ensure we have a full understanding of your organization and any important events/milestones on the horizon and what human resources will be available for promoting those events/milestones. If you need to develop a signature event or milestone, we can help you plan and execute that as well, either as trusted advisors guiding the process or extensions of your staff working alongside you on everything from media relations and invitations to talking points and event setup or teardown.
Every client is different, so during the planning phase, Sells Agency will prepare for approval a multifaceted communications strategy that includes tactics that meet your needs, including, but not limited to:
Community Relations
Need to deploy staff to speak on your behalf in the community? We have a coaching curriculum to prepare them.
Content Creation & Management
Not sure if it’s a story? If it isn’t, we’ll tell you and help you find the most compelling story and vehicle for its delivery.
Crisis Management
The best way to deal with a crisis is to avoid one. We’ll help you identify potential problems and avert them when we can. We’ll give you sound advice gleaned from years of experience if you come to us in crisis.
Media Relations
We have relationships with members of the press in a variety of markets and they know that when we call, email or text, it will be with worthwhile content and pitches they can use.
And since every plan is susceptible to change, we’ll regularly evaluate successes and opportunities. Our team is highly adaptable and we’ll pivot as needed to leverage every possible nuance to deliver the best possible outcome for every client.