Client: QualChoice Health Insurance
SITUATION
QualChoice Health Insurance requested strategic guidance to raise brand awareness in support of the company’s mission to become a leading health insurance company in Arkansas. They asked the Sells Agency for public relations strategies to help increase brand awareness.
GOALS
To help grow brand awareness of the services QualChoice Health Insurance offers to their current and prospective customers.
EXECUTION
Sells Agency developed marketing and public relations strategies to help QualChoice Health Insurance achieve their business goals.
We started with developing a monthly content calendar with story ideas to pitch to local TV, radio and print media. That included coordination and preparation of talking points and other related details for designated staff who were selected to conduct media interviews.
RESULTS
Since the execution of the public relations strategies, QualChoice Health Insurance has achieved record exposure and growth. QualChoice Health Insurance has been featured on local news stations across central and northwest Arkansas and in several print publications across the state. In its year-over-year growth, QualChoice’s content reach grew more than 300 percent from 2016 to 2017.
SERVICES
Public Relations; Media Relations