What do Beaver Nuggets, a nationally ranked mountain bike park, Billy Bob Thornton, and a magical small-town Christmas celebration have in common? Benton, Arkansas – a community quickly becoming one of the most dynamic destinations in the state.
The Benton Advertising & Promotion Commission is actively shaping the city’s next chapter, investing in a refreshed tourism identity that highlights Benton’s energy, growth, and one-of-a-kind experiences. Sells Agency has had the opportunity to help the A&P develop a new brand look including:
- Refreshed logo
- Vibrant color palette
- New photo and video content
- Updated welcoming tagline “Come see what’s next.”
We’ve also had the privilege of helping showcase everything the city has to offer – from local restaurants and outdoor adventure to family-friendly events.
This vision comes to life on the newly launched DiscoverBenton.com, a hub for travelers and residents to explore Benton’s attractions, culinary scene, and upcoming happenings.
The A&P began introducing the brand during one of the state’s biggest annual events – the Benton vs. Bryant Salt Bowl – using the opportunity to build excitement, share the city’s story, and invite fans to follow along for hospitality news and future developments.
And there is plenty more ahead. Benton is the fastest-growing large city in central Arkansas and continues to expand with major projects like the record-breaking Buc-ee’s location. Additionally, the 511-acre Benton Thomas Park development will feature multi-use trails, sports fields, an RV park, a swimming pool, an indoor sports facility, and a Saline River access point for kayaking and fishing.
The Benton A&P is investing boldly in the city’s future – and inviting everyone to come see what’s next.
