In Arkansas, the Everett Automotive Group has become a trusted name built on genuine service, heartfelt values, and a true family-first approach. For decades, customers have recognized Everett not just for the vehicles they sell but for the sincere, neighborly way they treat people. That experience is rooted in the influence of Susie Everett.
Susie’s presence is the embodiment of what the community calls The Everett Difference. Her honesty, kindness, and attentive care have shaped the culture of every Everett dealership. When people see Susie, they immediately connect with the values the company was founded on—and they feel them on a personal level.
When Everett Automotive Group partnered with Sells Agency, our goal was clear: ensure the brand story reflects the heart behind the company. That meant putting the spotlight exactly where it belongs—on Susie and the Everett Difference. In the newest TV spots, Sells Agency chose to feature Susie front and center, allowing her authenticity and warmth to communicate what makes Everett truly special. By bringing her voice and presence into the campaign, we are helping customers experience the same sincerity on screen that they encounter in every dealership.
Everett’s customer-first philosophy comes to life in every interaction, from transparent guidance during the buying process to a commitment to long-term service and support. Beyond their showrooms, the group remains deeply involved in local causes, reinforcing their belief that strong businesses help build strong communities.
The Everett Difference can be summed up in three core principles:
Customer-friendly.
Service-driven.
Community-focused.
We are honored to help share that message and help Everett Automotive Group continue to strengthen its legacy as one of Arkansas’s most trusted and values-driven automotive families.
