1894 City Market Texarkana, Arkansas
TEXARKANA A&P

Explore #OurTexarkana

The Texarkana, Arkansas, Advertising and Promotions Commission strives to increase awareness of their city’s restaurants, hotels, and attractions. When we began working with the A&P Commission, there were no existing social media channels. We created and managed the A&P Facebook and Instagram social channels, as well as developed and executed a social media strategy to increase awareness of Texarkana, Arkansas, as a tourist destination and encourage visitors from surrounding cities and beyond.

Our goals were to establish a presence and grow engagement on Facebook and Instagram, to increase awareness of Texarkana, AR as a tourist destination in the Ark-La-Tex region, encourage visitors to eat at local restaurants and stay at hotels in #OurTexarkana and, as a result, increase HMR tax collections. To reach these goals, our social content strategy focused on showcasing the unique local food scene and increase awareness of local attractions and events.

We developed a monthly content calendar for their social media channels and a monthly Texarkana events calendar. We also created compelling video content, including local restaurant feature videos and several short, 30-45-second vignettes for use on social media.

TXAR outdoor

TXAR photography

RESULTS
6.7%
increase in HMR
tax collections
in 2019
8.3%
increase in HMR
restaurant
collections in 2019
21,164
website sessions
from social

Facebook

  • Over 5,400 page likes
  • Over 81,000 users engaged with the Facebook page
  • 1.6 million users reached
  • 2.1 million impressions

Instagram

  • Over 2,100 followers on Instagram
  • Over 15,000 Instagram engagements
  • 336,000+ users reached
  • 494,000+ impressions

Cattleman's Steakhouse

Four States Auto Museum