Experience Fayetteville

Fayetteville Welcomes the World

A UCI World Championship is an honor that few cities globally have the privilege of hosting. Experience Fayetteville, the destination marketing organization for Fayetteville, Arkansas, held the historic sporting event that would put the city front and center on the world stage of cycling from January 27-30, 2022, drawing thousands of cyclists, spectators, media and volunteers from around the globe.

The Walmart UCI 2022 Cyclo-cross World Championships was only the second time in 73 years for the sport’s pinnacle event to be held on U.S. soil. Such a unique opportunity required a unique reporting vehicle that Experience Fayetteville could use to take stakeholders on a look-back ride starting from the event’s conception in 2018 to final execution in 2022.

STATS
219
cyclists
competed
21
nations
represented
17,500
total
attendance
150+
media
representatives
500+
volunteers

Working collaboratively with the Experience Fayetteville team, Sells Agency was tasked with helping develop the promotional campaign leading up to the event, creating the event’s website and messaging, helping coordinate PR efforts, and helping Experience Fayetteville navigate media coverage and correspondence with local and regional media outlets.

Our team also provided photo and video coverage during the event and created social media postings for both the World Cup and the World Championships before, during and after the event. We also developed on-site signage and communications pieces and designed various point-of-sale posters and commemorative items. After the event, we helped develop, design and produce a comprehensive post-event report that was designed for the public and media consumption.

Global Reach
  • 244 News Stories in the U.S.
  • Reach of 150,000,000
  • Advertising Value Equivalency of $15,000,000+

CX World Championships Photography