Working collaboratively with the Experience Fayetteville team, Sells Agency was tasked with helping develop the promotional campaign leading up to the event, creating the event’s website and messaging, helping coordinate PR efforts, and helping Experience Fayetteville navigate media coverage and correspondence with local and regional media outlets.
Our team also provided photo and video coverage during the event and created social media postings for both the World Cup and the World Championships before, during and after the event. We also developed on-site signage and communications pieces and designed various point-of-sale posters and commemorative items. After the event, we helped develop, design and produce a comprehensive post-event report that was designed for the public and media consumption.
Global Reach
- 244 News Stories in the U.S.
- Reach of 150,000,000
- Advertising Value Equivalency of $15,000,000+
