Helping Big Dam Bridge 100 Go the Distance

For cyclists across Arkansas and far beyond, the Big Dam Bridge 100 has become more than just a ride — it’s a signature community event that celebrates cycling, connection and one of Central Arkansas’ most recognizable landmarks.

Sells Agency has proudly been involved with the event since 2021, when two of our longtime clients – All Sports Productions and Arvest Bank in Little Rock – played key roles in supporting the ride. What began as an opportunity to lend our expertise quickly became a project our team is excited to support year after year.

Despite the name, the Big Dam Bridge 100 isn’t limited to a 100-mile route. The event is designed for cyclists of all abilities, offering several route options so riders can participate at a level that fits their experience and goals. There’s even a training program available to help newer riders prepare, making it approachable for people who may be interested in cycling but unsure where to start.

The ride also supports an important mission through the Big Dam Bridge Foundation, which helps preserve and maintain this incredible Central Arkansas asset so it can continue serving the community for years to come. As a community-focused bank, Arvest recognizes the value the bridge brings to quality of life across the region, making the partnership an especially meaningful fit.

Each year, the Big Dam Bridge 100 draws roughly 3,000 to 3,500 cyclists, creating an exciting atmosphere for riders, volunteers and spectators alike. At Sells Agency, we’ve loved helping promote the event through marketing, public relations, branding and graphic design while bringing additional awareness to the ride and its impact.

Our work with All Sports Productions extends beyond the Big Dam Bridge 100 as well, including events like The Skirmish, Joe Martin Stage Race, the City of Colleges Half Marathon, Ozark Valley Triathlon, Bike City Fondo, and DeGray Lake Trifest. We’ve also worked on several other beloved Arkansas races and rides, including the Young Life River Classic. Supporting events that encourage healthy lifestyles and community engagement is work we’re proud to be part of.