We Are
Marketing Clarity.
Marketing Clarity.
Sells Agency is a full-service marketing firm with a razor-like focus on achieving business success for our clients.
Power is Having a Choice
- Client Name: QualChoice
After years of ownership changes, QualChoice Health Insurance entered 2020 with new ownership and a commitment to continue offering their small group health plans in Arkansas. In late 2020, Sells Agency was tasked with developing a new marketing campaign to promote two primary benefits to business owners to consider choosing QualChoice over the two dominant players in the market:
- With backing from the new ownership, QualChoice was able to lower their base rates to be more competitive in the market and begin to grow their membership base.
- The stability afforded by new ownership meant that Arkansas companies now had a solid, secure, competitive and local new choice for their company health plans.
Results
- Pageviews for “Shop Health Plans” increased 18.0% year-over-year.
- Time on page increased 24.5%
- The number of members increased 2%