man lifting weights
QualChoice

Power is Having a Choice

After years of ownership changes, QualChoice Health Insurance entered 2020 with new ownership and a commitment to continue offering their small group health plans in Arkansas. In late 2020, Sells Agency was tasked with developing a new marketing campaign to promote two primary benefits to business owners to consider choosing QualChoice over the two dominant players in the market:

  • With backing from the new ownership, QualChoice was able to lower their base rates to be more competitive in the market and begin to grow their membership base.
  • The stability afforded by new ownership meant that Arkansas companies now had a solid, secure, competitive and local new choice for their company health plans.

QualChoice Outdoor Billboard

Results

  • Pageviews for “Shop Health Plans” increased 18.0% year-over-year.
  • Time on page increased 24.5%
  • The number of members increased 2%